Swift Mighty Meaty

I was part of the team who conceptualized and executed this tv commercial for Swift Mighty Meaty hotdog. I wrote the script and the jingle.

BACKGROUND:

The Client

Swift Mighty Meaty is a Filipino hotdog brand that is marketed as meat-loaded to help kids become strong and full of energy.

The Objective

Create a commercial that will appeal to kids and moms looking to serve a hearty meal.

The Strategy

Create a strong and awesome superhero character that kids will want to aspire to.