ISSOMER

I was part of the team who conceptualized and executed this tv commercial for Swift Mighty Meaty hotdog. I wrote the script and the jingle. I helped create the digital content around the tvc launch.

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BACKGROUND:

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The Client

Swift Mighty Meaty is a Filipino hotdog brand that is marketed as meat-loaded to help kids become strong and full of energy.

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The Objective

Create a commercial that will appeal to kids and moms looking to serve a hearty meal.

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The Strategy

Create a strong and awesome superhero character that kids will want to aspire to.