Rexona

I was part of the team who conceptualized this tv commercial for Rexona. I also wrote the tvc script.

BACKGROUND:

The Client

Rexona is a deodorant and antiperspirant brand from consumer goods company Unilever. Its formula promises all-day protection from underarm sweat and body odor. This particular variant that is targeted towards women has sunflower seed oil to help lessen the appearance of dark spots over time.

The Objective

Promote this variant through a TV commercial featuring celebrity brand endorser Sarah Geronimo.

The Strategy

Ride on the Zumba craze. Feature Sarah encouraging other women to stay active and feel confident doing it.