Pond's
I wrote the script for Pond's prom season campaign commercial.
BACKGROUND:
The Client
Pond's is an affordable brand of skincare and beauty products from multinational company Unilever. It is targeted towards women, particularly female teens for this campaign.
The Objective
Create a set of YouTube videos in time for prom season. Showcase the Pond's products that help prep the skin before makeup.
The Strategy
Tap a celebrity stylist/blogger, a teen magazine editor-in-chief, a makeup artist and YouTube vlogger, and a popular young actor to share tips on how to get ready for prom, including picking a dress, finding a prom date, and prepping the skin using Pond's Acne Clea and other Pond's products. Cross-post the videos on Pond's various social media channels as paid and owned content.
