Magnum Ice Cream
I wrote social media content for Magnum Ice Cream.
Magnum is a Belgian ice cream brand most known for its decadent crackling chocolate-covered ice cream bar . This particular campaign is marketed towards aspirational young adult professionals looking to reward themselves with an indulgent treat.
Support the paid media campaign involving local celebrities and social media influencers with owned content that communicates "You deserve to reward yourself with Magnum."
Use earned media as owned content. Post and credit the people who have tagged Magnum ice cream on the brand's official instagram and Facebook page. This encourages Magnum lovers online to post their Magnum story for a chance to get featured in our page, and in turn influence their followers to post too.