Eskinol

I was part of the team who executed Eskinol's 2015 tactical campaign. I wrote youtube webisodes based on a fictional short story published on Wattpad, an online reading platform.

BACKGROUND:

The Client

Eskinol is a Filipino brand of facial cleanser, with teen girls as the target market.

The Objective

Find a way to get teen girls engaged with the Eskinol brand.

The Strategy

Partner with a popular teen romance writer on Wattpad, an online social reading platform for user-generated content, to develop a fiction series about friendship, love, and finding one's self worth in a teen's life. Create videos a 

Links:

Wattpad Case Study

BestAdsonTV.