Eskinol
I was part of the team who executed Eskinol's 2015 tactical campaign. I wrote youtube webisodes based on a fictional short story published on Wattpad, an online reading platform.
BACKGROUND:
The Client
Eskinol is a Filipino brand of facial cleanser, with teen girls as the target market.
The Objective
Find a way to get teen girls engaged with the Eskinol brand.
The Strategy
Partner with a popular teen romance writer on Wattpad, an online social reading platform for user-generated content, to develop a fiction series about friendship, love, and finding one's self worth in a teen's life. Create videos a
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