Approach a beauty advisor at any Estée Lauder store for more details. Slots are on a reservation basis.

June 17 (Friday)

11:00 AM – 1:00 PM

2:00 PM -4:00 PM

4:30 PM – 6:00 PM

6:30 PM – 8:00 PM  

RSVP: 0917 8020185

June 19 (Sunday)

11:00 AM -1:00 PM

2:00 PM -4:00 PM

4:30 PM – 6:00 PM  

RSVP: 0917 8386609

Learn makeup tips & tricks from two global makeup artists, and find the foundation that perfectly matches your skin.

Snag Model Makeup Secrets from Estee Lauder

Estee Lauder is going back to the basics of beauty with Foundation 1-2-3 Classroom, a series of makeup workshops happening on June 17 at SM Aura, and June 19 at Rustan’s Cebu. The free classes will be headed by two members of the Estee Lauder Global Makeup Artists Team: Bobby Wang and Vincent Xu. Bobby and Vincent will be demonstrating expert makeup tips that are easy to follow and do yourself. Attendees can find the perfect foundation match through consultations with Beauty Advisers, and learn to do looks inspired by Estee Lauder model Kendall Jenner.  

Bobby Wang is Estee Lauder’s Regional Director for Makeup in Asia.  He has worked in New York Fashion Week shows and collaborated with international editions of Vogue and Elle. Vincent Xu is the Chief Makeup Artist of Estee Lauder China and does make up for runway, print, and TV shows, including supermodel Liu Wen’s makeup in an Estee Lauder  campaign.   Registration is free of charge, but the slots are quickly filling up, so reserve soon.  Limited slots can be purchased for a 10 minute personalized one-on-one consultation with Bobby Wang and Vincent Xu at Estee Lauder SM Aura on June 17.  RSVP: 0917 8020185 or 0917 8020185 (SM Aura), 0917 8386609 or 0918 9855037 (Rustan’s Cebu).

It's All About the Base

Estee Lauder

I wrote this advertorial piece promoting Estee Lauder's makeup workshops.

 

 

BACKGROUND:

The Client

Estee Lauder is an American prestige skincare, makeup, fragrance, and hair care brand marketed to women. 

The Objective

Promote the brand-sponsored makeup workshops through a newspaper advertorial piece in the lifestyle section.

The Strategy

Capture the theme of the workshops (Foundation 1-2-3) with a catchy headline and call to action.